Putting the Marine Stewardship Council ‘on the hook’ for certifying unsustainable fisheries
On The Hook
Seahorse combines expert environmental knowledge and a fantastic network with insightful media and political analysis offering clients unique and personalised strategic advice. In coordinating On The Hook they have achieved highly effective results both in Parliament and raising the campaign's profile and concerns in target media.
John Burton, CEO World Wise Foods and Member of On The Hook
Oceans | Insight and analysis | Political engagement | PR | Campaign development
Context
The Marine Stewardship Council (MSC) is a leading marine ecolabel which promises consumers a guarantee of ‘certified sustainable seafood’. However, its credibility has been eroded by numerous controversial certifications and its slow pace of change.
Our activity
Seahorse coordinates the On The Hook campaign: a wide-ranging coalition of expert stakeholders united by their concern about the standards being set by the MSC and in their call for reform. As part of our work, we conducted a major external review of the MSC.
Our impact
In 2022, On The Hook published and promoted a roadmap of urgent recommendations for the MSC to regain credibility and achieve its vision of ‘oceans teeming with life’.
On The Hook’s campaigning has helped raise the standards of the MSC, securing a ban on unsustainable compartmentalised fisheries from the MSC programme and strengthening of requirements to prevent shark finning in certified fisheries.
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