Seahorse Founder and Chair listed in PR Week’s 2024 Power Book
Seahorse Founder and Chair, Isabella Gornall, has been listed in PR Week’s Power Book 2024 and has also been included in their list of top 10 ‘Environmental Comms Champions’.
This interview first appeared in PR Week and can be found here.
What are your biggest ambitions for 2024 – professional and personal?
To have a very happy team, delighted clients and hit the numbers. For me personally, I wish to see more of the ocean wildlife in the UK this spring.
What has been your favourite proactive PR campaign of the past 12 months? (Not one you or your organisation has been involved in.)
The clean tech sector has had a very good year. The removal of the ban for onshore wind, expansion of heat pumps and the range of electric vehicles has been brilliant. Technology showing market-led solutions that are best for customers.
Which organisation or individual has managed reputation most poorly in the past 12 months?
Yet again, the oil and gas sectors are facing huge backlash after they recorded massive profits during a cost-of-living crisis with others misleading the public on how much they're actually investing in clean energy sources.
Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months? (Not one you or your organisation has been involved in.)
Make My Money Matter did a brilliant video with Olivia Colman highlighting the environmental impact of your pension funds. Do look it up if you haven't see it. It is a fantastic organisation.
Now we’ve returned to the office, where do you find that you network most, professionally?
Sector events both environmental and parliamentary are still fantastic networking experiences for all of the Seahorse team. They're also a brilliant way to allow junior staff to start networking.
Do you still use social media – and if so, which single social platform do you find most useful now?
Yes – X for breaking news and insight is still very helpful but I am selective about who I follow and trust.
What do you plan to do less of in 2024?
Scroll through X!